Signworld business partners // Annual Conference creative & graphics

This is the 3rd year that I have had the pleasure of working with Signworld Business Partners on their annual conference creative and graphics. Each year they decide on their conference theme and I provide creative concepts for them to choose from. This year’s theme “Gaining Traction” was really fun to design. The conference is taking place in Nashville, Tennessee so I opted for an antique street sign to hold the title, with vintage colors and textures. The driving skid marks were an addition from another concept, which I was glad we added in as the texture adds a lot of character and style to each piece. After landing on the creative direction I then designed each individual piece using these creative elements: the conference program, LOTS of signage, a multi-arched entrance unit, help desk, drink cards, name badges, floor graphics, screen graphics, aisle markers…Every element is branded with the Gaining Traction artwork which makes for a very cohesive event that gets bigger every year!

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STORY ACRES // identity & packaging

A little passion project for my friends and favorite beekeepers of Story Acres. I sketched this little logo while we sat in the IF: Conference together in Dallas last month. I’m living vicariously through them as they navigate the ups and downs of farm life on 26 acres in Tyrone, GA. They inspire me. Their adventures make me want to tend to my own little plot of land with love and care, vision and purpose. I miss them, as they were once near but are now far. But I love that they are following this calling with great intention and finding beauty all along the way. I love having friends who dream big! And I love getting to use my own unique gifting to show my support. 

Natalie Lauren Design | Story Acres
Natalie Lauren Design | Story Acres
 
 

LARDIE REAL ESTATE GROUP // IDENTITY & COLLATERAL

My friend and client, Chris Lardie, spent 26 years of his life serving as a US Navy Senior Chief Petty Officer. He now serves families across Orange County in real estate, with as much dedication and commitment. Chris has already helped over 130 families find a home to call their own! I have had the pleasure of working with him for 3 years now, creating his sales sheets and direct mail marketing. We wrapped up 2018 celebrating his tremendous growth in the real estate industry, and now in 2019 he’s making the change from Chris Lardie Realtor to Lardie Real Estate Group. This change called for a rebrand and new collateral to highlight his growing presence and team. His care and commitment are unmatched. If you are in the market for a real estate agent look no further. Check out all of his 5 star reviews on Zillow or get in contact with him at lardierealestategroup.com 

Natalie Lauren Design Co. | Lardie Real Estate Group
Natalie Lauren Design Co. | Lardie Real Estate Group
Natalie Lauren Design Co. | Lardie Real Estate Group
Natalie Lauren Design Co. | Lardie Real Estate Group
 
 

COMMAND PACKAGING // reusable bag design

I got involved with Command Packaging in 2017 to bring a cohesive look to their marketing materials. In 2018 they asked me to design a Reusable bag for their grocery line. Below are the digital concepts I submitted along with the final product currently in production.

Natalie Lauren Design Co. | Command Packaging
 
Natalie Lauren Design Co. | Command Packaging
Natalie Lauren Design Co. | Command Packaging
Natalie Lauren Design Co. | Command Packaging
 

PURE JOY // MINI MAG

I helped Pure Joy create and launch her business just 18 months ago. I designed for her a fresh identity, supporting print pieces and a swanky website highlighting her work. The business took off immediately - thanks to a beautiful online presence and Joy’s hard work, enthusiasm and hustle! Now she has an office space, two adorable employees, the dreamiest staging warehouse, and is in high demand for staging homes throughout Orange County! For her office warming party she had me create a “Mini Mag” of her work to date and staging philosophy. We love the finished product!

Natalie Lauren Design Co. | Pure Joy
Natalie Lauren Design Co. | Pure Joy
 
 

chasing mercy PHOTOGRAPHY // IDENTITY • COLLATERAL & WEB DESIGN

Here’s a glimpse of a project I’ve just wrapped up, for my friend Alyson from Chasing Mercy Photography. She has a passion for cherishing every moment, and a unique gift of capturing them. Together, we created her identity, collateral and website. I gaze dreamily at the finished product. If you’re wondering if it’s already time to start thinking about Christmas Cards...yes, it is. And lucky for you, she’s currently booking Mini Sessions! Check her out and see the full site at chasingmercyphotography.com

Natalie Lauren Design Co. | Chasing Mercy
Natalie Lauren Design Co. | Chasing Mercy
Natalie Lauren Design Co. | Chasing Mercy
 
 

COACH BALLGAME // IDENTITY

I am already a super fan of Coach Ballgame. My kids have attended multiple camps, we quote him in daily life, we watch his videos and follow his blog. He has drawn my son, Evan, into an all out LOVE of the game of baseball. So when he asked me to design his logo, I was so excited I couldn't even wait to get started. Together we created visuals to come alongside his unique brand, that was already alive and swinging. I'm pretty jazzed about the final product, and I'm eager to see the new logo and brand elements showing up at his Spring Break Camp... If you have a ballplayer in your life, sign him or her up for a Coach Ballgame Camp! They'll leave sweaty, dirty, happy and full of new and hilarious knowledge of ballplayers from the 1980s that will remind you why we love this game so much. He cares about character first, fundamentals & skill, followed by so much fun!

Natalie Lauren Design Co. | Coach Ballgame
Natalie Lauren Design Co. | Coach Ballgame
Natalie Lauren Design Co. | Coach Ballgame
 
 

Chick-fil-a west region // 1 billion milestone

What an honor to help Chick-fil-A's West Region celebrate their 1 Billion Milestone as a region.  I had the privilege of designing a logo for their Milestone event, a commemorative cow, as well as a 20-foot acrylic, 60 year timeline of the company's history; outlining how their move West has prompted substantial growth, and dramatically influenced company wide culture. I was invited to attend the celebration and was blown away by the stories of the pioneers who had vision for what could be when there was nothing. This is such an inspiring company to work with. I'm beyond grateful for the opportunity.

Photography by Huan Vo-Ta

Photography by Huan Vo-Ta

Natalie Lauren Design Co. |  Chick fil A
 
 

PUre Joy // Identity & web design

I love how this identity turned out for new client Pure Joy - The Premier Source for Staging + Design in Orange County. She wanted black and white, with a clean, modern feel. I used the combination of the rotated hexagon, giving the impression of a pitch on a house, with the hand drawn leaf inside, to convey bringing beauty inside any four walls.  I love the added emphasis on Joy, which also happens to be the owner's name. It suits her perfectly. When I get to work with a start up on a passion project, my heart sings with joy. I love working with other creatives to collaborate on a project, and watch their excitement grow as their dream becomes reality.

Natalie Lauren Design Co. | Pure Joy Staging + Design | Website Design
Natalie Lauren Design Co. | Pure Joy
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